Is SEO Dying & Why Millennials Won’t Attend The Funeral

As marketers, we can’t afford to depend on one traffic source (that was designed in a desktop-driven universe) when our target market is now using multiple devices and various social media platforms for news. From Twitter, to Instagram, to Periscope, to Facebook, to Snapchat, the only way we can make sure we’re around for the long haul is to adopt as many platforms as possible and to build assets over all of them.

Now, I’m not trying to be coy or just attack SEOs the way John Oliver seems to have it out for social media experts, but let’s get one thing clear: SEO is dying because of how millennials are now using the mobile and social web.

The Old Ways Are No Longer The Best Ways

If we were discussing a sound Internet marketing strategy ten years ago, we were singing the praises of SEO, contrasting it to paid (old media) advertising, and bestowing the virtues of long-tail keywords on anyone within earshot. Those times were downright magical because of their simplicity…..

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